SimonBradleyMarketing

I'm a senior marketing leader with over 25 years’ experience in North America, Europe and Latin America. I love running my own consulting practice, which I've done since 2017 working with B2C and B2B clients across many sectors including finance, technology, CPG, travel, entertainment, professional services, non-profits and publishing.

 

Previously, I was Senior Vice-President of Marketing Strategy and Consumer Engagement at The Madison Square Garden Company, overseeing brands as diverse as the New York Knicks, the New York Rangers and the Radio City Rockettes. I was responsible for developing and executing brand strategy, implementing organizational change and establishing a new approach to CRM for the company.

 

Prior to that, I was Vice President of Marketing, North America at Virgin Atlantic Airways for five years. There I was responsible for developing brand strategy, campaign execution, managing the Flying Club loyalty program, digital marketing, online distribution, social media and e-commerce. I also played a key role in leading the development of the transatlantic joint venture with Delta Air Lines from a marketing, trade and operational standpoint.

 

I've also held a number of senior positions at VisitBritain, the organization responsible for marketing Britain for leisure and business travel. During my eight-year career, I led multi-national teams in the UK, USA, Canada, Sweden, Denmark, Norway, Finland, Brazil and Mexico. I was primarily responsible for developing new destination brand strategies, pioneering the use of e-commerce within the organization and establishing a new CRM capability.

 

I'm an Adjunct Professor at New York University and the University of Rhode Island, leading masters / MBA programs in Trends in Travel and Tourism, Digital Marketing and Integrated Marketing. I'm also a facilitator for the Association of National Advertisers and develops many workshops on Brand Activation, Integrated Marketing Planning and Execution and Brand Management.

 

Born and educated in the UK, I graduated in History from Bristol University and followed this with Tourism Management and Chartered Institute of Marketing postgraduate diplomas. I live with my wife and three children in New York and spend my spare time cycling, kayaking. I'm also an avid soccer and music fan.